Their Initial Public Offering opens tomorrow at 16-18 dollars. Dunkin' Donuts that is. This IPO occurs as I am writing a chapter on embodiment, the multivalent ways in which food and food images affect our bodies. Doughnuts, to say the least, affect bodies, or at least mine personally, in potentially dangerous ways that I can only express in the phrase, "I'm glad I don't own a doughnut shop." Pigging out would be on the mild end of my eating habits. But Dunkin' Donuts has sold as much coffee lately as their succulent sweets. And coffee, of course, is equally affective and, in my case, indispensable for the daily routine. Freud's addiction to cocaine pales in comparison.
I actually think Dunkin' Donuts' hedonistic undertone resonates nicely with Isabel Allende's Aphrodite, a memoir of sensory indulgence. She may appear high culture, but her book is as gritty and polluted with sucrose lines as the most hearty eclair. Homer Simpson understands her book better than I ever will.
