Monday, October 11, 2010

Modality Quotes

From Kress and Van Leeuwen's Reading Images
84
-networks "tend to obscure the fact that the range of choices is ultimately pre-designed and limited"
-"the network is modelled on a form of social organization which is a vast labyrinth of intersecting [85] local relations in which each node is related in many different ways to other nodes in its immediate environment, but in which it is difficult, if not impossible, to form a coherent view of the whole"

85
-"may obscure the globalizing tendencies"


99
-"When analytical structures are topological, theyare read as accurately representing the 'logical' relations between participants, the way in which participants are connected to each other...but not the actual physical size of the participants or their distance from each other"


154
-modality is about "the reliability of messages"
-"we regard our sense of sight as more reliable than our sense of hearing"
-modality markers, "cues for what can be regarded as credible," help us to make decisions


155
-modality "refers to the truth value or credibility of (linguistically realized) statements about the world"
-modality markers in language: may, will, must, possible, probable, certain
-modality is composed of "shared truths"

156
-"while the photograph restricts itself to representing what would normally be visible to the naked eye, the diagrams do not: they make visible what is normally invisible"...."they take recourse to abstract graphic elements"

158
-"A 'realism' is produced by a particular group"
-"Each realism has its naturalism--that is, a realism is a definition of what counts a real--a set of criteria for the real"
-"photorealism"...."how much correspondence there is between what we can 'normally' see of an object, in a concrete and specific setting and [159] what we can see of it in a visual representation"

159
-picture of coffee is clearer than soft background, and so holds higher modality

160
-abstraction relative to the standards of contemporary naturalistic representation

160-163
-types of modality markers

163
-"The world 'as we see it' (rather than 'as we know it', and certainly not 'as we hear it' or 'as we feel it') has become the measure for what is 'real' and 'true'"

164
-"the 'hyper-real' does not have the decreased modality it has in 'photographic' naturalism. Magazine photos of food are one example....the more a picture can create an illusion of touch and taste and smell, the higher its modality"

165
-"a realism that takes subjective emotions and sensations as the criterion for what is real and true"

171
-"a multiplicity of ways in which artists can relate to the reality they are depicting and 'define' reality in general"
-food photos both abstract and sensory